Xavier Buyse Knows Mobile Ads Can Beat the Downturn
No one disagrees with the fact that the economy is not looking healthy and that is having a profound impact on on businesses such as those in the mobile ad business which Xavier J. Buyse Consejero Delegado at ADS Media knows only too well. The key driver of advertising budgets is the amount of money a business can hope to get back: when budgets in general are under pressure advertising budgets are dramatically reduced. As media businesses, it’s impossible to defy the gravity of the market place, but we can influence the way we run our businesses. Seeking emerging opportunities such a mobile advertising is key to this, this is exactly what ADS Media’s CEO Xavier Buyse has done. In an unbelievably tiny amount of time Apple has moved thirty million iPhones. We’re now faced with more than 100000 apps in the iTunes store and the public have downloaded more than 1.8 billion of them, creating an excellent foundations for marketers and advertisers. is not a transparent industry with lots going on behind the scenes and a long way from the transparency enjoyed by the advertising industry. What’s amusing is that it is the ability of targeting consumers directly that is bringing in the brands to an industry that fails to communicate.
Things are developing at an astonishing rateWith the announcement that Google will shortly be buying Admob things could really hot up in the mobile advertising space, with Google like Xavier Buyse @ ADS Media clearly noticing an opportunity which cannot be missed. The emergence of this space is also evident in the maturing space for devices which are operated via a touch screen. Fantastic products are exactly what the industry needs to resuscitate these market places. Traditional media companies have to evolve to be part of the market of tomorrow and for technology based companies that means being prepared to rethink the entire process, replacing obsolete processes with new technology and ways of working.
Apples iPhone} solves one of the most fundamental limitations of the mobile phone, input and output. Apple have fixed this with a touch screen allowing for multiple finger taps, creates a dynamic user experience even facilitating a full keyboard to appear on screen when it is needed, like the pioneering Newton, Apple’s first foray into handheld devices.
Whilst the recession has had a big impact on the advertising industry it is still looking remarkably healthy. It is true to say that the mobile ad industry will have learnt some hard learnt lessons from advertising on the rest of the internet in terms of what people are responsive to and what they aren’t. From the view point of the creatives mobile advertising poses a new issue, being that you only have a very small space to be able to sell anything, usually not enough for an image but only a minimal amount of text writing, similar to paid search results in Google.
